Infinite Idea Machine

Make product breakthroughs

You know your product could be better. The design isn't quite there, growth has stalled, or you're stuck between what you've built and what you know it should become. That's where we come in.

Infinite Idea Machine is a product studio founded by in San Francisco. Alex built Superlocal, backed by General Catalyst, Slow Ventures, SV Angel, and other top investors, and sold it to Foursquare. Today, we embed directly with a small number of founder teams to design, build, and grow breakthrough products.

This isn't advice from the sidelines. We work inside your product with your team. Designing interfaces, building systems, and driving growth through launch, onboarding, and retention.

Analyze your productTell us what you're building. We'll send you ideas.

"Alex found product gaps we'd completely overlooked. Once we worked through them together, our revenue skyrocketed! We closed our $16M Series A shortly after."

Founder & CEO, Series A Company